Farmington Fresh Partners with Tajin in Cross-Promotion


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Tue. April 29th, 2014 - by Sarah Hoxie

<p>Farmington Fresh, a leading supplier of fresh cut apples, recently signed a deal with <B>Tajin International</b> to begin a <B>cross-merchandising campaign</b> which will include single serve Tajin packs with single serve packs of fresh cut fruit for foodservice.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Tajin is the number one seasoning blend for fruits and vegetables and has achieved <B>unmatched popularity</b> in Mexico and continues to gain traction in the United States. Tajin's all-natural seasoning provides a "zing" to fruits and vegetables and <B>amplifies the existing flavor</b> of foods it’s sprinkled on.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img width="500px" class="small-cropped-image" src="https://cdn.andnowuknow.com/legacySmallCroppedImages/farmingtonapple_tajin.jpg" alt="Farmington Fresh Partners with Tajin in Cross-Promotion" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">"The majority of Tajin consumers use the Tajin shaker bottles (available in a 5oz. and 14.1oz.), but these are often unavailable in foodservice settings, making single serve sachets a more practical option," said Dr. Bruce Hesse PhD, General Manager of Farmington Fresh. "We continually had customers asking us if we could find an <B>exciting solution</b> to encourage healthier snacking and waste reduction and we are thrilled to partner with a leading brand like Tajin to achieve this goal! Including Tajin with our sliced fruit is a great way to add new excitement to the snacking experience while helping us to do our part in reducing the growing childhood obesity epidemic in the US."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Farmington Fresh will offer six SKU’s of fruit in <B>2-4.7 oz packs</b> with a <B>single serve .05 oz sachet</b> of Low-Sodium Tajin.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The available fruits will include sliced red or green apples, sliced pears, sliced peaches &amp; nectarines and orange wedges.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The new cross-promotion will serve to make consumers aware of Tajin's appealing pairings with these fresh produce items.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.farmfresh.com/" target="_new" class="btn"> Farmington Fresh </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">