FirstFruits Kicks Off 6th Annual Take a Bite Out of Hunger Program

Fri. February 19th, 2016 - by Christofer Oberst

YAKIMA, WA – Retailers nationwide are taking part in a key apple program from FirstFruits Marketing to help combat food deserts in the United States.

This is the sixth year that the company has held its annual Take a Bite Out of Hunger program, which seeks to feed the underserved and call attention to food insecurity in the country. Data from the USDA shows that 14% of all U.S. households are considered food-insecure. Furthermore, households with children reported food insecurity at a higher rate than those without children: 19% compared to 12%, according to a press release.

Since 2010, the Take a Bite Out of Hunger program has led to the donation of approximately 1 million pounds of fresh apples to local food banks. Last year, over 250,000 pounds of fresh apples were donated in participating retailers’ names to local food banks in their communities.

Dennis Jackson, Category Manager, FirstFruits Marketing“This program continues to grow each year,” said Dennis Jackson, FirstFruits’ Category Manager. “We are pleased to work with our retail partners to make these donations possible in their local communities and feedback from the food banks has been overwhelmingly appreciative.”

FirstFruits Marketing

Retailers including Dave’s Marketplace, Roundy’s, United Supermarkets, Ahold, Harveys, Charlie’s Produce, and Stater Brothers, are participating in this year’s program.

FirstFruits Marketing

Participants are provided with full retail support, such as campaign-themed polybags and merchandisers, point of sale cards, and ad slicks.

FirstFruits Marketing