FPFC Consolidates Southern and Northern California Shows, Rebrands

Fri. October 26th, 2018
- by Jordan Okumura     

ANAHEIM, CA - In light of the 2018 Southern California Fresh Produce & Floral Expo’s success, the Board of Directors of the Fresh Produce & Floral Council (FPFC) announced it will be consolidating the Northern and Southern California Expos into a single show in 2019. A new strategic plan for the organization, the consolidated show will undergo a rebrand with a new logo debuting The FPFC Expo.

Carissa Mace, President, FPFC“We have built such a successful show in Anaheim that it seemed counterproductive to keep the Northern California market separate from it,” said FPFC President Carissa Mace. “Our exhibitors from the Northern California area can now benefit from the attendance of more retailers from more areas, a greater school and institutional presence, and the increased networking available at the Opening Night Adventure.

Cathy Burns from PMA speaking on the state of the industry at the Souther Californian Luncheon in February 2018

According to a press release, the addition of the Opening Night Adventure is one show activity that makes the FPFC Expo a success among retailers. The Opening Night Adventure takes executive retail attendees inside Disney’s California Adventure Theme Park for a dinner, photo opportunities with Disney characters, a private viewing area for Disney shows, and more.

Kori Martin, Sales Representative & Key Account Manager, The Oppenheimer Group, and Expo Committee Chair for FPFC“We are building The FPFC Expo into a can’t-be-missed event for retail, foodservice, and suppliers—even beyond the California market,” said Expo Committee Chair Kori Martin of The Oppenheimer Group. “Consolidating the two shows into one Expo will bring together an even larger vendor and retail community and provide exciting new sponsorship opportunities that will elevate our sponsors’ brands.”

Martin also notes that The FPFC Expo will feature an all-new floor layout that encourages attendees to spend more time at each booth. The single show also offers new sponsor packages that provide more versatility and visibility for Expo sponsors.

Mark your calendars for July 16, 2019, and book your plane tickes to Anaheim, California, to be a part of this refreshed show.

Fresh Produce & Floral Council