Fresh & Festive Twitter Party Brings Together Top Industry Brands, Social Influencers and Consumers


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Wed. November 20th, 2013 - by Jordan Okumura-Wright

<p>The recent Fresh &amp; Festive Twitter Party, an initiative created by DMA Solutions, provided an opportunity for consumers to be inspired by fresh produce during the holiday season. Hosted yesterday, Tuesday, November 19th, the #FreshFestive Twitter party allowed consumers to connect with Bard Valley Natural Delights, California Giant Berry Farms, Duda Farm Fresh Foods, Mastronardi Produce and Stemilt and the influential food bloggers featured in the Fresh Festive Holiday 2013 eZine. This eZine features more than 40 recipes, holiday party planning tips, DIY crafts and more. Please click the link below for more information on the <b>DMA Solutions</b> initiative:<a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.freshandfestive.com" target="_new">Fresh &amp; Festive</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Twitter Party attendees chatted with growers to discover great ideas for #FreshFestive cooking with popular fruits and veggies like Medjool dates, fresh berries, celery, tomatoes, apples and pears. Food bloggers including @CoryanneEttienne, @FarmGirlGourmet, @DreamAboutFood, @TodaysNest, and @HipFoodieMom1 shared their own inspiring recipe ideas that feature this line-up of fresh products. The Party trended as the #2 Twitter topic in the United States and earned a reach of approximately 5 million impressions with over 3,500 tweets using the #FreshFestive hashtag within the hour. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Once the Twitter Party kicked off, the engagement between consumers and hosts quickly escalated, to include:<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">· @NDMedjoolDates @CoryanneEttiene Cinnamon is a great pairing with dates, especially in your #FreshFestive Date Bread. http://ow.ly/qPynV</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>· @CaliforniaGiant Sounds delicious! RT @ProduceMom: Q4 I do love #freshberries - these strawberry muffins are yummy http://www.theproducemom.com/2012/10/19/strawberry-muffins/ … #FreshFestive</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>· @Dandy_Fresh Great idea! Tell us how it turns out RT @Heatherfaye90 I’m also going to be trying celery in my macaroni! #FreshFestive</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>· @Stemilt @FarmGirlGourmet Our fave is this Smokey Apple Butternut Squash soup. Perf for #Thanksgiving! http://bit.ly/IeuxVF #FreshFestive</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>· @SunsetGrown RT @produceforkids RT @Heatherfaye90 Q3 Tomatoes, vinegar, cucumbers and onion!!! yummm overnight in the fridge #FreshFestive</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>In addition, participants were invited to tweet to win one of three Visa gift cards.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>DMA Solutions and the industry brands will continue to promote the Fresh &amp; Festive Holiday 2013 eZine throughout the holiday season. Future Fresh &amp; Festive editions will focus on the seasons and holidays when consumers traditionally seek culinary inspiration online. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">