COSTA MESA, CA - Holidays are an important time for businesses in fresh produce and floral. The Fresh Produce and Floral Council (FPFC) is celebrating them all at the 2026 Produce and Floral Holiday Showcase. The event is happening on August 26 and 27 at the Westin South Coast Plaza in Costa Mesa. Registration is open now at fpfc.org/events.
The theme is A Showcase for All Season. It features a two-day program created for produce and floral professionals who supply, sell, and merchandise around popular North American holidays. The event covers classics like Halloween and Thanksgiving, expanding traditions like Día de los Muertos, and unofficial days of celebration, like Super Bowl Sunday.
The agenda opens on Wednesday, Aug. 26, with the Women's Leadership Summit, followed by parallel Floral and Produce Industry Summits. A networking welcome reception closes the first day.
On Thursday, Aug. 27, a breakfast begins a day featuring an industry keynote, FPFC Awards, and a graduation ceremony for FPFC apprentices. The day continues with two rounds of educational breakouts, a networking lunch with business buyer meetings, and four hours on the exhibit hall floor. A Showcase Floor Reception closes the event.
“Our industry makes the holidays happen,” said Bob Lanter, President of the Fresh Produce and Floral Council, in the recent release. “It’s time to bring its people together to plan, sell, and buy in preparation for traditions that add color to our lives and bring sales to our businesses.”
The Showcase is open to FPFC members and non-members. Attendees can stay on-site, near all the action, by booking a room in the FPFC room block at Westin South Coast Plaza.
For event details and registration, visit fpfc.org/events.
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Fresh Produce & Floral Council
Since 1965, the Fresh Produce & Floral Council has been providing unique networking and business growth opportunities…
