Tex Starr Distributing Increased Volumes of Exclusive Royal Star Papayas


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Thu. May 15th, 2014 - by Jordan Okumura-Wright

<p> Tex Starr Distributing is gearing up for the summer months with <B>increased volumes</b> in its papaya program. The company’s exclusive Royal Star papayas continue to grow in popularity as the fruit becomes a more sought after item in the mainstream.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> <img class="small-cropped-image" src="https://cdn.andnowuknow.com/legacySmallCroppedImages/royalstar_body3_051514.jpg" alt="cropped_image_051214" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“We have grown this program from its infancy and offer <B>great quality and consistency</b> that differentiates our papaya program for the retailer,” Ryan Wolverton, Sales Manager, tells AndNowUKnow. “Currently, volumes look to be upwards of around <B>20% to 25% higher</b> than last year’s crop.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/royalstar_body1_051514.jpg" alt="cropped_image_051214" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Like many tropical items, papayas are seeing further penetration across multiple demographics. Consumers have found the item more versatile in recent years as they have been introduced to varieties other than just your traditional cooking papaya.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“This papaya has <B>twice the shelf life</b> of a traditional papaya and offers a super sweet flavor profile that falls between what you may typically consider a papaya flavor and what you may traditionally attribute to eating experiences of a melon,” Wolverton notes.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> <img src="https://cdn.andnowuknow.com/legacyWriterImages/royalstar_body2_051514.jpg" alt="cropped_image_051214" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Tex Starr grows papayas year-round in Colima, Mexico. “Sales for papayas tend to pick up during the summer months as consumers look for delicious and unique ways to cool off," Wolverton continues.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Along with programs tailored to individual retailers and a host of promotional opportunities, the company is also offering its customers the comfort of GLOBAL G.A.P. certification on all of its field and packing sheds in Mexico as well as on it entire Super Star honeydew operation in Colima as well. GLOBAL G.A.P. is a leading farm assurance program, translating consumer requirements into Good Agricultural Practice in a rapidly growing list of countries.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.freshtexproduce.com/prod-papaya.html" target="_new"> Tex Starr Distributing</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">