DOWNERS GROVE, IL - Fresh Thyme Market, a Midwest-based grocer known for delivering its customers an innovative assortment of fresh, organic, and better-for-you groceries, vitamins, and body care products, has released its annual Top 10 Trends report. Developed in partnership with SPINS, a leading provider of consumer packed goods data, insights and commerce solutions, the report delivers a forward look at emerging consumer behaviors, evolving wellness priorities and grocery product innovations to help forecast what shoppers can expect to see in stores in 2027.
From exciting twists on common grocery staples to finding innovative ways of adding fiber, protein, and other critical nutrients to everyday life, the trends point to a shopper who is asking for more. These are positive developments for the grocer that prides itself on delivering a superior, customer-focused experience that sets it apart.
"Grocery shoppers are redefining wellness on their own terms," said Cecily Martinez, Fresh Thyme Market Registered Dietitian. "People want fresh, organic, and better-for-you foods that deliver meaningful benefits without adding more complexity to their lives. We're seeing growing interest in innovative products such as nutrient-dense foods, functional ingredients, and globally inspired recipes that bring enjoyment and purpose to everyday eating. The 2027 trends reflect a consumer who is informed, intentional, and looking for a basket of items that are innovative, curated, convenient, and support their long-term well-being goals."
Fresh Thyme is constantly monitoring what's new and evolving across food, nutrition, and wellness, while partnering with trusted local brands to help bring innovative grocery items to its shelves. Their forecasted trends reflect an assortment of innovative grocery items making their way into shoppers' carts, helping Fresh Thyme stay laser-focused on what the customer demands and deserves.
Fresh Thyme Market's Top 10 Trends:
- Global Flavor Mashups: Global cuisine continues to inspire across the grocery store as brands blend ingredients, techniques, and flavor profiles from multiple culinary traditions. From miso mayo and gochujang BBQ sauces to chili-mango snacks and internationally inspired condiments, shoppers will continue to embrace bold flavors, innovative curated assortments, and new ways to explore the world through food. A world of flavor in every bite: Kettle Foods Spicy Kimchi Potato Chips, Boar's Head Mango Jalapeno Hummus, Bachan's Japanese Hot Honey BBQ Sauce
- The Brain Food Era: Support for cognitive wellness is becoming a top priority as shoppers look for food and supplements that support focus, memory, and healthy brain aging. Omega-3-rich foods, antioxidants, and functional ingredients such as mushrooms and creatine will continue making their way into more everyday products as consumers look for simple and curated grocery items that help nourish the brain at every stage of life. Smart nutrition for a sharper future: Sunwarrior Active Creatine Monohydrate Powder, Trip Mindful Blend Sparkling Water, Second Nature Antioxidant+ Smart Mix
- Bite-Sized Joys: Indulgence is about small moments worth savoring, more so than special occasions. Consumers are looking for more curated assortments of premium snack items, mini desserts, specialty beverages, and other little luxuries that bring comfort and enjoyment without feeling over the top. As the line between wellness and indulgence continues to blur, a balanced approach will make room for both nourishing choices and foods simply meant to be enjoyed. Little treats, lasting smiles: Tru Fru Frozen Chocolate Covered Strawberries, Le Chic Gourmet Original Macarons, Gelato Boy Caramel Crunch Cones
- Fiber First: Fiber is becoming one of the most talked about nutrients in grocery innovation. While its connection to digestive health is well established, consumers will increasingly look to fiber as part of a broader approach to satiety, balanced nutrition, and overall wellness. Expect to see more curated assortments of breads, cereals, snacks, beverages, and everyday staples placing fiber front and center in Fresh Thyme aisles. The power of fiber at every meal: Olipop Prebiotic Soda, Brami Protein Pasta, Hero Seeded Bread.
See the full release here.
