LOS ALAMITOS, CA - Imagine a place where Honey Dragons® dance, Popjoys® hop and giggle, the Tikis® are full of drinkie, and Quick Fires® make the skies glow! This is the description Cindy Sherman, Senior Director of Marketing, Insights, and Innovation at Frieda’s Branded Produce, gives me when I ask for a sneak preview of the supplier’s showcase for the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show. As a delicious 60th-anniversary celebration takes place during the event, I can assure you Frieda’s has much in store for this year’s attendees.
“The Frieda’s team is delighted to show off its full rebrand—in celebration of 60 years of produce love!” Cindy shares. “We’ll be showcasing our new Quick Fires Shishito pepper side dish kits on full display during the IFPA Fresh Ideas showcase for the ‘on-the-go’ category. This line of fresh veggie side dish kits is filled with savory spices, seeds, sauces, and salts. Follow the firefly to Frieda’s Branded Produce!”
In a true anniversary celebration, Frieda’s will be celebrating its 60th birthday during the show with a mouth-watering bespoke birthday cake, serving cupcakes from some of its signature produce offerings like pink lemons, Popjoys kumquats, and Stokes Purple sweet potatoes.
“The Global Produce & Floral Show attracts a concentrated audience of buyers and influencers,” Cindy adds. “This is a chance for us to connect with the industry and to create a space where attendees may experience our brand firsthand: see our eye-catching packaging designs, taste our signature bespoke sweet treat recipe, learn more about what inspires us, and walk away feeling like family.”
This is a perfect opportunity for buyers to tap into the trending and in-demand products that Frieda’s brings to market, which have seen great success in driving sales in the specialty sector.
“We continue to delight consumers just as much today as we did 60 years ago. However, we are delivering the Frieda’s promise in new, exciting, and unexpected ways,” Cindy divulges.
Adding to the company’s 60 years of success, the supplier also recently received four recognitions from the 2022 Kitchn Essential awards, and its award-winning products will accompany its full suite of flagship produce items on display at booth #2042.
In the countdown to this exciting show, stick with AndNowUKnow.
