Frieda’s Celebrates Impactful Women Through Produce Portraits
- by Chandler James
LOS ALAMITOS, CA - Now is the time to give thanks to all of the powerful women around the world as our industry continues to celebrate Women’s History month. Frieda’s was recently named as one of Whole Foods Markets’ “Women Makers Raising the Bar,” and has now launched an initiative of its own. The female- and family-founded, owned, and led business rolled out a unique campaign to highlight iconic women.
“My mother would have gotten such a kick out of seeing her portrait recreated out of dragon fruit and colored cauliflower,” says Karen Caplan, President and CEO. “It brings such joy to honor her alongside the legendary [Ruth Bader Ginsburg] and the voice of the next generation, Amanda Gorman. We wanted to focus on women who have inspired us, but in true Frieda’s fashion, do it in a way that makes people smile.”
Unveiled across multiple social media platforms, the campaign features the company’s Founder Frieda Rapoport Caplan, Supreme Court Justice Ruth Bader Ginsburg, and poet laureate Amanda Gorman. Their iconic styles and personalities were brought to life through produce portraits made with colored cauliflower, Stokes Purple® Sweet Potato, shishito peppers, and Snow Dragon™ fruit.
Frieda’s salutes all female trailblazers inside and outside of the produce industry, from fearless frontline warriors to the female scientists working on the vaccines, and everyone in between. To check out the campaign, be sure to visit Frieda’s Instagram and Facebook pages.
As our industry continues to bring creative campaign to life, be sure to follow along with us at ANUK.