Frieda's Introduces New and Distinctive Packaging for Meyer and Seedless Lemons


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Wed. March 13th, 2013

<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%"> Los Alamitos, CA</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By Jordan Okumura<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">03.14.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/friedas-meyer-lemon-bag-cropped.jpg" alt="images 031313" />Frieda’s has introduced new and distinctive packaging for its Meyer and Seedless Lemons.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Frieda’s retail partners offered input to help design the new citrus bags with stand out features for produce departments with a bright yellow, green and purple color palette, attractive graphics, and a large clear panel that showcases the fruit inside, according to a press release. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The flat-bottom design keeps the bags upright for easy and eye-catching merchandising on citrus tables. The packaging also presents convenient handles and feature how-to instructions and recipe recommendations. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“We are thrilled to present new and improved packaging for our top-selling specialty lemons,” said Karen Caplan, Frieda’s CEO and President. “Our Meyer Lemons have been a top seller for more than eight years, and we introduced our popular Seedless Lemons in 2011. We encourage retailers to incorporate these eye-catching bags in their citrus destination displays for increased sales.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.friedas.com/products/asian" target="_new"> Frieda's </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">