LOS ALAMITOS, CA – Adding to the expertise of its team, Frieda’s Specialty Produce has announced that the well-known name of produce veteran Kevin Leap will be joining the company as its Director of Business Development.
“I have long admired Frieda’s and the Caplan family, and am happy to be able to work with them as they continue to grow the company and extend the reach of their brand,” said Leap.
Leap has a long history with the produce industry, beginning with six years spent at retailers Vons. Leap also spent time as Sales Manager at Ready Pac Produce, before moving to Dulcinea Farms as Director of Sales. Most recently, according to a press release, Leap worked with West Pak Avocados, developing new business programs in both retail and foodservice.
“We are so delighted to have Kevin on board,” said Karen Caplan, President and CEO of Frieda’s. “Kevin has a fantastic reputation and a lot of experience building programs and introducing products to both retailers and foodservice operators across the country. Our sales and business development teams are thrilled to work with him in creating more excitement in the specialty category.”
Congratulations to Kevin and the team at Frieda’s, we can’t wait to see what you work up together!