REEDLEY, CA - With the spring season sending citrus demand soaring, retailers can count on Fruit World to back its robust displays. The supplier is reporting a strong season for its premium specialty citrus, including organic Minneola tangelos, Blood oranges, and Cara Cara oranges, as it anticipates a smooth and strong transition to Valencia season.
“Between last year’s heavy crop and early summer heat, the state has lower production volumes of Navels and Mandarins, but we’re maintaining good quantities to ship through an early season end of late-March to early-April,” said Bianca Kaprielian, Co-Founder and Chief Executive Officer. “Ending the season early ensures high quality and exceptional color throughout. And since citrus is an alternate bearing crop, we predict a return to steady volumes next season.”
As noted in a release, Fruit World is anticipating a seamless transition from Navels to Valencias by mid-April, with consistent volumes of the summer variety as the season ramps up in May, with availability through the beginning of October.
“We’re also seeing impressive volumes of quality fruit for our specialty citrus varieties, and expect to be shipping into April,” Kaprielian added. “The overall quality is top-notch, and supply is strong for our Minneolas, Blood oranges, and Cara Caras, with peak flavor expected from now through the end of the season.”
Some retailers have already seen a boost from Fruit World’s portfolio, as the supplier commemorated the Lunar New Year in February with ½ bushel, 10 lb cartons, and 4 lb clamshells of stem-and-leaf Mandarins in its new Lucky Tiger label.
“Beyond Lunar New Year in early February, the stem-and-leaf mandarins are maintaining appeal,” noted CJ Buxman, Co-Founder and organic citrus grower. “Our stem-and-leaf production increases every year as consumers have confidence the fresh leaves are indicative of recent harvest and the freshest fruit. We’re one of the few companies offering organic stem-and-leaf mandarins as well, which are available to our partners upon request.”
The company has also announced that this will be a banner year for organic lemons, as Fruit World will have load volumes available weekly and excellent ad opportunities into the month of May.
“Our emphasis on flavor and fun, bold packaging is paying off for our customers, and consumers are asking for the Fruit World brand,” concluded Kaprielian. “Our statewide growing regions provide us with a year-round supply of lemons and orange varieties. In addition to coolers in the desert and Fillmore, we offer consolidated pickup—including desert production—at our cooler in Reedley. This gives our retail and wholesale partners the benefit of a convenient and consistent loading location for all products throughout the year.”
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