REEDLEY, CA - Since its founding in 2017, Fruit World’s fresh, energetic approach to produce marketing has made a continuous splash in the industry. Founders Bianca Kaprielian and CJ Buxman were raised in the world of produce, and this vast industry experience is just one reason Fruit World is much more than just a marketing company. With its newly launched Organic Grower Transition Program, the produce ace is taking its efforts a step further as it looks to establish a sustainable, stable foundation for its growers and future generations.
“Fruit World has a strong set of core values, and one of them is sustainability,” shares CJ Buxman, Co-Founder and Director of Supply. “Our Organic Grower Transition Program is something I’m super passionate about. It takes everything we’ve learned as a company, as well as the relationships we’ve built through transitioning our farms to organic over the past decade, and packages it into a format that allows us to mentor growers who are interested in becoming organic.”
Now available to growers, this industry-shaking program includes valuable insights regarding plant nutrition, pest management, spray timing, and more. In addition, it also provides resources to help with audits and secure funding through various grant programs.
“The program lays out not only what it means to be successful, but also addresses the challenges of transitioning to organic as well. This allows growers to fast-track the process, avoiding the same mistakes that have already been made and making them much more successful,” CJ adds. “It’s a company venture that can absolutely benefit the industry and growers who are curious about organics.”
This launch is a clear extension of Fruit World’s formidable value system, which is the driving force behind its innovative growth strategies.
“One of Fruit World’s goals is to ensure that family farms continue to thrive into the future, and we strongly believe that organic farming is the way forward. We want to guarantee we have a healthy environment and soil system that allows the land to be productive in years to come,” explains Bianca Kaprielian, Co-Founder and Chief Executive Officer. “Because we are growers ourselves, we have boots on the ground and understand the process and challenges of organic farming and, of course, marketing too.”
By investing in its relationships and aligning values with its growers and customers, Fruit World is able to help its partners collectively work through such challenges. This is a strategy guided by an ideology that is truly good to its core.
“What we’re trying to do is create a community where we can share tips and techniques, because we believe it is bigger than just our family farms. We see this as being really beneficial to the greater environment, future generations, and the future of the industry. Let’s do this together,” Bianca concludes.
Believe me when I say there is much more to learn about this advantageous program, so pick up the phone and give Fruit World a ring!
