FullTilt Marketing Expands Team with Three Strategic Hires, Growing Account Team Supports Continued Growth; Melinda Goodman Comments

MINOT, ND - FullTilt Marketing, a national marketing agency specializing in agriculture, fresh produce, food, and purpose-driven brands, announced the addition of Anna Martinez, Billie Lentz, and Lizzy Voth as the agency continues to expand its team to meet growing client demand.

The three professionals bring complementary expertise spanning agricultural leadership, public relations, brand strategy, digital marketing, and consumer engagement, further strengthening FullTilt's ability to serve clients across agriculture, produce, food, nonprofits, and allied industries.

More importantly, they represent the type of talent FullTilt intentionally seeks: professionals with an entrepreneurial mindset, an insatiable curiosity to understand clients' businesses, and a passion for solving complex marketing challenges in rapidly evolving industries.

"Marketing has changed dramatically over the last decade," said Melinda Goodman, president of FullTilt Marketing, in the recent release. "Clients don't need another vendor; they need strategic partners who understand their business, ask better questions, and can connect strategy to measurable business outcomes."

Goodman said the agency has built its hiring philosophy around finding professionals who pair deep expertise with adaptability and a desire to continually learn.

"We don't hire based solely on experience alone. We hire people who want to understand how businesses work, who aren't intimidated by complexity and who genuinely care about helping clients grow," Goodman said. "Those qualities can't be taught, and they become a tremendous advantage for our clients in today's fast-moving business environment."

Rather than building a team of generalists, FullTilt intentionally blends industry insiders with experienced marketing professionals, creating teams that understand both the realities of clients' businesses and how to translate those insights into effective marketing strategies.

Billie Lentz joins FullTilt with a rare combination of agricultural economics, communications and firsthand farming experience. As a fifth-generation North Dakota farmer, she understands agriculture from the inside out. Her career includes leadership roles with John Deere, BASF, the North Dakota Trade Office and an ag cooperative, where she developed expertise in agricultural communications, recruitment, digital marketing and producer engagement. Her experience allows her to connect authentically with agricultural audiences while helping clients communicate complex issues with clarity and credibility.

Anna Martinez joins the agency after building the marketing department at TrueHarvest Farms, where she helped transform a young hydroponic leafy greens company into a rapidly growing consumer brand. She led full-funnel marketing strategy, shopper marketing, influencer partnerships, packaging, digital advertising, and retail activation while helping double retail shelf space through strategic product launches. Her experience combines creative brand building with data-driven decision making, giving clients a modern approach to consumer engagement and measurable growth.

Elizabeth Voth brings more than five years of communications, journalism, and public relations experience, including serving as Communications Specialist for Stemilt Growers, one of the nation's leading tree fruit companies. She led both business-to-business and consumer communications initiatives and brand messaging while working across cross-functional teams. Her strengths in strategic storytelling, earned media, and content development further expand FullTilt's communications capabilities for clients seeking to build trust, influence audiences, and strengthen brand reputation.

Together, the three additions expand FullTilt's capabilities, and the expanded team will support FullTilt's growing roster of national and regional clients across fresh produce, agriculture, food, trade associations, nonprofits, and consumer brands.

To learn more about FullTilt Marketing, visit www.fulltiltmarketing.net.