Gee Whiz Fruit Reports Unprecedented Increase in Summer Cherry Yield; Brian Traum Comments


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Tue. April 30th, 2024 - by Chandler James

ORONDO, WA - A boost in cherry supplies is coming down the pike, as Gee Whiz Fruit recently announced an increase in yield. The supplier has doubled the volume of fresh cherry shipments available to United States retailers this summer and for the first year will be offering program volumes to the domestic market including early Rainiers, Rainiers, Cristalinas, and Black Pearl.

Brian Traum, Director of Sales and Marketing, Gee Whiz

“We are proud of the global reputation the Gee Whiz brand has earned for our luxe fruit quality,” said Brian Traum, Director of Sales and Marketing. “With each new season, we push ourselves to think beyond standard industry practices to deliver the most exceptional eating experience for our shoppers. Our team is excited to have the ability to serve more of the North American retail market with this additional cherry acreage.”

According to a press release, Gee Whiz cherries are known for their standout flavor due to unique growing practices

Gee Whiz Fruit doubled the volume of fresh cherry shipments available to United States retailers this summer

These include the strategic use of shade cloth across all cherry acreage, hand thinning of each tree to yield larger fruit size, and a signature trellis system that also drives fruit growth, allowing for perfect spacing, ideal light, and optimal air circulation.

The first shipments of Gee Whiz cherries will start hitting retail stores the week of June 17 and are expected to ship through the first week of August.

We can’t wait to see these cherries hit the shelves!