Giumarra Teams Up with Seeka for Second Season of Kiwiberries
- by Melissa De Leon Chavez
LOS ANGELES, CA – In partnership with Seeka, one of New Zealand’s premier produce companies, Giumarra Wenatchee has announced the second season of its increasingly-popular kiwiberry program.
“Giumarra is proud to represent our grower partners Seeka in the pursuit of providing a great-eating experience to the consumer,” noted Jason Bushong, Division Manager of Giumarra Wenatchee, in a press release. “With the ever-growing global demand for kiwiberries, production is increasing at a record pace, allowing us to provide good volumes of high-quality product for an extended period of time. All product is shipped via air to assure optimum quality, shelf-life, and flavor.”
The program’s kiwiberries are grown in the Bay of Plenty on New Zealand’s North Island, in the microclimate of the Te Puke region—renowned for growing high-quality berries.
Kiwiberries are a smaller, smooth-skinned relative of the fuzzy green kiwifruit consumers know and love. They are a convenient snack, as they can be eaten out of hand without peeling, and they offer the same sweet-tangy flavor and nutritional benefits of their cousins.
“We recommend merchandising kiwiberries in the refrigerated berry section to take advantage of the high sales volume and consumer popularity of the berry category,” says Scott Ross, Eastern Region Business Manager. “Their green color adds visual excitement to the colorful berry department. Additionally, there is untapped marketing potential for kiwiberries due to their nutrient density, convenience, and distinctiveness.”
Kiwiberries are available, on both the East and West Coasts of the United States, in 4.4 and 18 ounce clamshells ideal for grab and go merchandising.
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