LOS ANGELES, CA – Giumarra Wenatchee is adding a 1-lb bag option for its Nature’s Partner kiwifruit just in time for the California and Italian seasons.
“We experienced success with our 1 and 2-lb kiwifruit clamshells and wanted to expand our packaging offering to appeal to a wider consumer base,” says Jason Bushong, Division Manager for Giumarra Wenatchee. “Our research shows that selling packaged kiwifruit in addition to bulk lifts the sales of the entire category.”
According to a press release, the new packaging will feature bright graphics, recipes, and nutritional information. It will offer both eye appeal for consumers and versatility to retailers.
“This bag delivers on great merchandising opportunities with QR-coded information for consumers, including new and exciting ways to use kiwifruit, such as in kiwifruit salsa,” says Bushong. “We demoed a kiwifruit avocado salsa recipe for consumers and received great feedback. The options to cross merchandise with kiwifruit are incredibly versatile.”
The new bag has been made with convenience in mind. “The size is perfect for smaller families or single-person households who prefer the convenience of a grab-and-go bag,” says Scott Ross, Eastern Region Business Manager for Giumarra. “We feel this additional packaging option will ultimately lift kiwifruit sales.”
With a supply of kiwifruit grown in the U.S., New Zealand, Chile and Italy, Giumarra Wenatchee markets kiwifruit year-round. This new bag should be a strong addition to the company’s packaging lineup.
