MCALLEN, TX - GR Fresh is adding on to not only its team, but its resources in the joining of Glenn Daniels and Diego Arellano to the ranks. Glenn has accepted the company’s Director of National Sales position, while Diego has joined the sales team and will be heading up the Nogales office.
Glenn brings more than 20 years of produce sales and executive level experience to this role, where his responsibilities will include new business development with a focus on national retail and foodservice companies.
"This has given me an opportunity to get back to my roots on the commodity side, as well as to hopefully help build our retail business using the contacts I've built over the last 30 years. I'm from Texas and excited to get back to this side of the business. I think more than anything else, it was the opportunity to work with a great grower and a great group of people selling a great product," Glenn shares with me. "As far as GR Fresh is concerned, being vertically integrated and farming as long as they have, they have good quality product coming through Texas."
Glenn most recently worked with Earthbound Farm as its Vice President of National Sales, according to a press release, and brings with him a wealth of knowledge, experience, and critical relationships throughout the industry.
“His market knowledge will be integral in our efforts to expand our business into the very competitive retail and foodservice arena,” said Tony Incaviglia, Vice President of Sales and Marketing.
Diego will further the growth into the western region of the country out of the Nogales office.
"I've been working produce sales for the past seven or eight years now and have known about the company for a few years. I always noticed they have excellent quality products coming across the border," Diego shares with me when I ask what stood out about GR Fresh. "They also are year-round, which is a great benefit to keeping customers happy."
On Diego’s joining, Tony said that Diego’s work ethic and character will be an asset to the GR Fresh team.
Congratulations to Glenn and Diego on this next step in your produce careers, and to GR Fresh on this move towards further growth.
