Gold Coast Packing's Crystal Chavez Discusses New Brussels Sprouts Items at PMA Foodservice 2019
- by Anne Allen
MONTEREY, CA - Is there anything that makes me happier than a Brussels sprout? I’ve yet to find it! With more and more consumers jumping onto the happiness-equals-Brussels-sprouts train, it’s no wonder that companies like Gold Coast Packing are upping their foodservice capabilities to include all manner of Brussels sprouts formats. I spoke with Crystal Chavez, Marketing Coordinator, to learn a bit more about this development.
“We’re predominantly a foodservice company and our core items are broccoli, cauliflower, spinach, and cilantro, but what we’re highlighting is our Brussels sprouts,” she shared with me. “It’s a trending vegetable; everyone’s using Brussels sprouts as more of a center-of-plate item, and we’ve got them for you!”
Recently, the company launched its halved and whole Brussels sprouts alongside its shredded offering. Available in a 4 x 5 lb and 2 x 5 lb pack size, these three options are ideal for any foodservice operator.
“The sizing from our Brussels sprouts came from our customers—what they wanted for their back-of-house, or what they needed for themselves and their customers, too,” Crystal said. “We went out to our customers and asked ‘How do you want this? We’re here to work with you.’ And those were the two sizes that pretty much everyone asked for.”
Proving that its customer service is just as valuable as its produce! See the exclusive interview above for more details.