G&R Farms Announces New Logo and Brand Image
- by Jenna Plasterer
GLENNVILLE, GA - While it remains true that you shouldn’t judge a book by its cover, its also true that your outward appearance can express what you feel on the inside. With G&R Farms' recent unveiling of its new brand identity and redesigned logo, it's clear that the grower is feeling empowered, and its new image reflects that. As the company hit its 75-year anniversary, the sweet onion supplier decided that an elevated brand identity was in the cards, and what better way to kick it off than with a fresh update on its classic logo?
“As we celebrated our 75th anniversary, we felt it was time for a change so we went through a rigorous strategic planning process. As a result, we’re excited to introduce this logo and brand image which is a first step in our company’s new direction,” said Walt Dasher, Vice President. “This consumer-friendly logo design pays homage to our passion for sweet onions and our connection to the land as growers.”
Hand in hand with its updated brand image, G&R is in the process of developing new bag and box packaging, merchandising displays, and redesigning its website as well. In a press release, the grower revealed its strategic approach to its updated marketing plan as the rebrand aims to grab the attention of buyers and consumers everywhere.
"We’re excited to also be introducing seasonal marketing promotions throughout the year,” continued Dasher. “Our marketing efforts will be focused on engaging with consumers both in-store and online to assist our retail partners in maximizing their sweet onion sales.”
As a Gold Sponsor of PMA’s upcoming Virtual Fresh Summit, G&R Farms saw this as the perfect time to roll out its exciting new face as more industry members will be attending this year’s conference due to its virtual format.
“With more buyers attending this year due to the virtual platform, we felt it was a great opportunity to educate retailers on our new strategic direction and marketing programs," added Dasher.
After 75 years in the game, G&R Farms’ commitment to growth and a continued revitalization of its trusted image shows that the company has no plans for slowing down, and the sky is the limit.
What other updates does the company have in store for us? We are excited to find out, so keep reading ANUK to discover what’s new.