GR Fresh Details Wonderful Pomegranate Season
- by Chandler James
MCALLEN, TX - Living a life full of wonder is truly magical. Fantasy gives way to reality, thus unearthing some of the world’s greatest treasures. I could wax poetic all day, but let’s meditate on one truly exceptional example: Wonderful pomegranates. Grown by industry leader GR Fresh, the rare and illustrious variety has consumers in a trance, leaving me with just one question for buyers: What are you waiting for?
“We officially started packing Wonderful pomegranates in September and will run the program through the middle of October, which is usually when California programs get started,” began Tony Incaviglia, Vice President of Sales and Marketing. “Having pomegranates earlier than other producers allows us to take advantage of a strategic window in shopper dollars.”
Tony explained that the pomegranate market is intriguing because the item is considered a high-end product. With demand for the category beginning to ramp up ahead of California supplies, the market for GR Fresh’s Wonderful pomegranates is strong and extremely active.
The company is up to about 90 acres of orchards, with 50 acres located at GR Fresh’s headquarters in Torreón, Coahuila, Mexico, and 40 acres in Huatabampo, Sonora, Mexico, each with roughly 13,200 and 9,000 trees respectively.
“We began promoting this program about five years ago. As orchards continue to mature, we are seeing a healthier supply each year,” continued Tony. “After running into some issues last year due to a small freeze, the trees have rebounded with the quality and amount of fruit coming off the trees extremely strong this year. We've seen about four loads a week, which has been very positive.”
The Wonderful pomegranate window is certainly not one that you want to miss out on, so get in touch with GR Fresh today. For more about GR Fresh’s other categories including tomatoes, avocados, cucumbers, bell peppers, mini sweets, eggplants, and western vegetables, stick with us here at AndNowUKnow.