Green Giant Fresh Expands Lettuce Offering With New Hydroponic Butter Lettuce


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Wed. October 16th, 2013 - by Sarah Hoxie

<p>Growers Express is introducing its all new living butter lettuce, under the Green Giant® Fresh brand. Living butter lettuce is known for its consistent quality and attached roots, giving it significantly longer shelf-life than other fully harvested lettuces, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Each head of butter lettuce will be packaged in an individual clamshell with the iconic Green Giant® Fresh brand and Box Tops clips. Each package will provide shoppers to a QR code that links to recipes, helpful preparation instructions, and handling tips.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> “On the heels of over 25 other product launches this year, we are very excited to expand our greenhouse line with Green Giant® Fresh Butter Lettuce,” said Jamie Strachan, CEO. “We remain committed to consistently delivering solutions that truly help our customers enhance their category offerings.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> As the only produce brand featuring Box Tops for Education®, all butter lettuce clamshells will feature the Box Tops for Education® logo. Consumers can earn money for their children’s schools by clipping Box Tops coupons from hundreds of participating products. Since 1996, the Box Tops for Education® program has helped America’s schools earn more than $558 million.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Look forward to seeing this great new lettuce offering in your produce aisles!</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.greengiantfresh.com/lettuce" target="_new"> Green Giant Fresh </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">