Gretchen Kreidler Joins Grow Farms Texas as Director of Business Development
- by Jessica Donnel
DONNA, TX - This spring, Grow Farms Texas is planting a new addition in its Sales and Business Development Team with Gretchen Kreidler.
Grow Farms Texas is formally introducing Kreidler’s addition in preparation of the Viva Fresh Produce Expo, taking place in Austin later this week, where the company is a sponsor and exhibitor.
“Making the move to Grow Farms was easy because of the opportunity it presents and because of the wonderful people I get to work with,” says Kreidler. “My role is still being developed but I will be working directly with the Sales and Senior Management Teams at Grow Farms and sister companies on developing sales and customizing year-round shipping solutions for retail clients.”
Jackson Woodward, CEO of Horton Fruit and Partner at Grow Farms Texas adds, “Gretchen will be instrumental in helping us grow new markets and develop customer retention programs with key accounts. We are confident that her background in sales and marketing coupled with her positive and open demeanor will help us continue growing while supporting our vision of remaining a customer-focused and service-oriented company.”
Grow Farms Texas is based in the heart of the Rio Grande Valley in Donna, Texas and is a joint venture between The Horton Fruit Co. and Ciruli Brothers, LLC. At the Texas base, Kreidler will be working alongside Tommy Wilkins and represents the Horton and Ciruli family of companies, including Grow Farms, the Horton Fruit Company, Ciruli Brothers, and Sunnyside Packing Co.
“Gretchen understands the dynamics of the industry and how important it is that as we evolve, we do so in anticipation of the changing needs of the marketplace,” says Chief Executive Officer of Ciruli Bros and Grow Farms Partner Chuck Ciruli III. “Gretchen understands the dynamics of the industry and how important it is that as we evolve, we do so in anticipation of the changing needs of the marketplace,” says Chief Executive Officer of Ciruli Bros and Grow Farms Partner Chuck Ciruli III.
Ciruli continued that Gretchen will be an integral part of helping facilitate communication with the company’s customers to ensure sales programs are aligned with theirs.