<p>The Hass Avocado Board has a new, multi-year, science-based, food and wellness education program in the works. Love One Today™ encourages Americans to include fresh Hass avocados in everyday healthy eating routines to increase fruit and vegetable intake. Avocados offer a delicious, cholesterol-free eating experience as well as a whole food source of naturally good fats. The graphic mark and marketing campaign debut at the Academy of Nutrition and Dietetics’ annual Food and Nutrition Conference and Expo is to be held Oct. 19-22 in Houston, according to a press release. The campaign will be rolled out to health professionals and consumers in the fall through multiple program activations.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The Love One Today positioning was selected by HAB after concept testing with consumers earlier in the year. Love One Today is designed to provide a clear and simple unifying nutrition message and call to action to target with messages such as “fresh avocados” and nutrition benefit messages “naturally good fats + cholesterol free.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The Love One Today graphic mark is envisioned to be complementary to the marketing materials of HAB member organizations, retailers and foodservice operators. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The program will also be supported through targeted outreach to the health professional/registered dietitian community and a recipe contest for dietitians who are part of the dietary practice groups in the Academy of Nutrition and Dietetics; a consumer public relations campaign; social media; trade advertising; and a Spanish version of the Love One Today website with resources. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.hassavocadoboard.com/loveonetoday#sthash.z0g4Wx0T.dpuf" target="_new"> HAB <hr class="legacyRuler"><hr class="invisible minimal-padding"></a></p>
