EDMONTON, CANADA - One thing the pandemic taught consumers to appreciate more is their families and friends. Whether cooped up together in the house all day or separated, unable to spend time with each other, bonds were created that have changed how shoppers view mealtime and the products they purchase. As a family-focused company, The Little Potato Company recently unveiled a strategic brand refresh that makes its products approachable and allows consumers to celebrate little moments with their loved ones.
“As a company, we noticed a need for busy families to have a quick, healthy solution for mealtime. We also figured that through these meals, loved ones could create moments of connection,” says Heather Jeffares, Vice President of Marketing. “Often, you could get an option that's quick, but maybe not healthy, or healthy, but not quick. So, we wanted to try and bridge that gap while establishing a brand that was a little more approachable and had a family vibe and a fun, carefree feeling.”
To achieve this, The Little Potato Company has rolled out new modern but inviting packaging that features friendly potatoes that share heartfelt thoughts. With this change, the brand is going from a slightly gourmet feel that may not appeal to busy, on-the-go shoppers to offerings that can be easily added to any meal, cooking in minutes.
“We found that people were mostly using our products in our current packaging for special occasions,” Heather shares. “But really, we wanted to change that because with our Little Potatoes, you don't have to wash or peel them, and they cook quickly. So, they are a better option for your average weekday. We aimed to flip the script to become the solution for busy families.”
Currently, The Little Potato Company offers easy-to-prepare oven/grill and microwave-ready kits. The microwave kits come with a seasoning pack and can be ready in five minutes. They are so easy that even the kids can get involved in the preparation, just add a little bit of the included seasonings and some butter or oil, and you have a healthy side dish ready to enjoy.
To support the brand refresh, The Little Potato Company is launching a new website. Based on its research, the potato provider found that more consumers want to know where their food is coming from, and the company wanted to give them those answers. The Little Potato Company will highlight its sustainability practices, values, and farmers through the site. The company will also share recipes, games, and activities to help busy families find more to enjoy together.
With this brand refresh underway, The Little Potato Company looks forward to the future and what it will mean for growth.
“Our new brand has the potential to line up with other brands that provide helpful solutions to busy families,” explains Heather. “The sky's the limit once we have consumers more familiar with our product, and I think we'll see some partnerships and new product possibilities.”
With those little smiling potato faces looking up from The Little Potato Company’s newly redesigned packaging, retailers would be remiss not to add them to their aisles to spread joy to shoppers.
For more details about The Little Potato Company’s ongoing brand refresh and strategy, look for our little green apple logo in your inboxes.
