Hollandia Produce's Brian Cook Dishes on Greenhouse Growing this Winter and Cress Varieties
- by Robert Schaulis
CARPINTERIA, CA - Retailers looking to court veggie loving consumers with exceptionally fresh and healthy produce options this winter can count on Hollandia Produce’s greenhouse-grown, living, roots-intact greens.
“One of the many benefits of our greenhouse-grown lettuce is the consistency in quality, taste and value,” Brian Cook, Vice President of Sales, tells me. “This advantage becomes especially powerful in extreme weather conditions during the winter and summer. Retailers can feel comfortable with product availability and unflagging quality during those times.”
Hollandia’s Live Gourmet Living Upland Cress and Grower Pete’s Organic Living Watercress are two such varieties that retailers and consumers alike are sure to enjoy during the cold winter months.
The company’s varieties of cress and watercress feature a peppery flavor and distinctive zing. The herbs can be used in soups, salads, and sauces, on sandwiches, or as a garnish, and this versatility makes them an excellent opportunity for cross-promotion, and a driver of repeat purchases.
Both varieties of herbs are certified as Antioxidant Superfoods by SCS Global Services and are grown using sustainable, environmentally-friendly practices. Grower Pete’s Organic Living Watercress is all-natural, USDA and CCOF certified organic, and with Hollandia’s Live Gourmet Living Upland Cress are verified by The Non-GMO Project.
Greenhouse-grown herbs and specialty lettuces can be particularly attractive offerings, too, after New Year’s when consumers’ priorities shift toward healthy eating: “As we head into the new year, many of us rededicate ourselves to live healthier lifestyles,” Brian notes. “Exercise and diet are major focuses. The consumption of fruits and vegetables increase as consumers look to eat low carb and paleo style meals. Butter Lettuce tacos and cups become a staple in families’ menus during this time.”
Hollandia has a variety of recipe ideas suitable for any occasion available on their website, here.
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