PORTERVILLE, CA - Change is inevitable, and sometimes necessary in order to grow. As Homegrown Organic Farms seeks out new growth, the company launched a rebrand including a new, minimalist design that highlights its three key value propositions: maintaining a 100 percent organic fresh fruit focus, servicing the diverse organic fresh fruit category, and finally being farmer and family owned with a combined 300+ years of organic fresh fruit experience.
“We renamed the company ten years ago to better reflect who we are and what we care about—specifically, the people and relationships formed through our business,” said Scott Mabs, Chief Executive Officer. “This revamp is much deeper and broader than a few font changes and color updates. It is about bringing clarity and purpose to our brand and how we can impact people for the better. It is our goal that our brand remains consistent with our reputation of being a company that is people focused while providing the best organic fruit available.”
Along with the new graphic element of this rebrand, the company has released new product designs and materials for each of its exclusively organic categories; stonefruit, citrus, blueberries, grapes, and fall fruits. According to a press release, this new line of packaging will include consumer-facing cartons, pouch bags, header bags, and clamshell labels.
“The idea was not to stray too far from our original brand but to modernize and streamline it while staying true to our values and focus,” explained Cherie France, Marketing Manager. “It’s important that we continue to stay with current trends to make an attractive package for store shelves. As always, customers and consumers alike can expect the same quality and service but now with a new look. We are still…always organic and always Homegrown.”
How will this recent change accelerate growth for the company? Keep checking in on us at AndNowUKnow as we investigate.
