ELGIN, MN - Honeybear Brands is ringing in the new year with its winter apple Pazazz arriving in many of the U.S.’s top grocery and supermarket chains.
“This is the largest Pazazz retail campaign we’ve ever mobilized,” said Don Roper, Vice President of Sales and Marketing for Honeybear Brands. “In the first two years of commercial production, Pazazz shattered our and our retail partners’ expectations for premium apple sales at the start of the New Year which is typically a time of slow sales. And given the scaling up and maturing orchards of the Pazazz crop, we’re able to bring far more fruit to more markets, more retailers and more customers than ever.”
Grocery partners bringing Pazazz to their winter shoppers in record numbers include:
- Central Markets
- Coborn's
- Cub
- Hy-Vee
- Kroger
- Loblaws
- Lunds & Byerlys
- Publix
- United/Market Street
- Wegmans
- Whole Foods
As we have reported previously, Pazazz is one of the leading market varieties in a portfolio of close to 100 new varieties by Honeybear Brands, in various stages of testing and commercial production.
“This is a big year for Pazazz,” Roper added. “We’re thrilled that we’re able to bring an extensive, multi-faceted marketing campaign to support our retail partners but even more excited that we’re being flooded with inquiries from consumers about when and where Pazazz will be sold this year.”
In all, Pazazz will be available in more than 50 markets total, and 1,000 stores through January and February. According to the company, 2017’s introduction campaign includes custom, in-store POS materials for each retailer, assistance with marketing and merchandising, and more in each launch market. The Pazazz team of specialist in-store demonstration experts deployed yesterday, January 2, to markets across the country.
Already winning over consumers and retailers with its “Honeycrisp-like crunch” and intense flavor, Honeybear expects the Pazazz to roll out in a full, national distribution in 2018.
