ELGIN, MN - February is National Cancer Prevention Month, and Honeybear Brands® is showing consumers just how vital of a role apples can play in their everyday diets. The supplier announced a recent partnership between the Pazazz® apple and Chef Elle Simone Scott of America’s Test Kitchen. Through the alliance, the powerful duo is encouraging Americans to check out the American Institute for Cancer Research (AICR) online tool, cancer health check.
“Apples are a hard-working addition to anyone’s diet. Fiber and antioxidant-rich, they provide benefits for the body and the mind. Chef Elle’s Pazazz apple recipes make eating them both delicious and fun,” said Kristi Harris, Honeybear Brands Brand Manager.
The online cancer health check gives instant feedback about how well apples match up with AICR’s evidence-based recommendations to lower the risk of cancer and other chronic diseases, a press release explained.
Honeybear Brands will be supporting the program with a robust social media campaign, with in-store signage that will include a QR code driving consumers to the quiz and inspiring video recipes. To further bolster the program, Honeybear invites retailers to participate in the program and encourage their shoppers to purchase Pazazz apples and take the quiz.
In addition to being a celebrity chef and America’s Test Kitchen food stylist, Chef Elle is also a cancer survivor and Ovarian Cancer Research Alliance Board Member. Chef Elle will be spreading the word about the health benefits of eating apples, including their anti-cancer properties and ability to boost mood, and whipping up two tasty recipes that feature Pazazz apples.
She also took to Instagram Live with Chef Evey Williams to talk about healthy eating. Consumers got a chance to follow along as Chef Elle created her apple masterpiece step-by-step.
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