CAMARILLO, CA - Houweling’s Tomatoes is welcoming Kevin Doran as the company’s new Chief Operating Officer. As he settles into his new role, Kevin will be responsible for initially focusing on all high touch customer interface platforms for all three of Houweling’s greenhouse farm locations, as well as working with the company’s direct retail partnerships. He will be based in the company’s Camarillo, CA operation.
“Houweling’s is committed to setting the standard for excellence within the greenhouse and produce industry,” said Casey Houweling, CEO. “Our growing expertise is second to none, and while we have made significant strides as a sales and marketing organization, I see Kevin as an integral piece to realize the vision I have for our company."
Kevin is particularly valued for his specialized knowledge of protected crops and the greenhouse sector, according to a press release. He brings over 20 years of strategic sales and marketing executive management experience, and was a former key member of the executive team at The Greenery BV.
Kevin was particularly excited about the opportunity, marking it as one he could not afford to pass up. “I have always had a tremendous respect for Casey Houweling, his values and passion for growing,” said Kevin. “It’s an exciting period in Houweling’s history, and I believe I can add value and perspective that will help the business achieve its stated objectives in what is a very competitive industry sector.”
Congratulations on joining Houweling’s, Kevin!