Idea Garden Marketing Gears Up for Third-Ever Fresh Marketing Academy™

Thu. July 20th, 2017 - by Laura Hillen

MEMPHIS, TN – Marketers of fresh produce, be prepared for the program that could help take your brand to the next level. Idea Garden Marketing is gearing up for latest Fresh Marketing Academy™, empowering produce professionals in all areas of marketing.

John Avola, President, Idea Garden Marketing

“We continue to receive very positive feedback on this industry-focused marketing training program,” said John Avola, course instructor and President of Idea Garden Marketing. “Past graduates who have implemented marketing changes learned in the program have seen tangible ROI, which keeps us excited about providing this impactful educational resource each year.”

Marking its third occurrence, registration for the event has just opened. According to a press release, the event will begin on August 1, 2017, and will span a five-week webinar series. The event was previously known as Digital Marketing University.

Click here to register for the Fresh Marketing Academy

Attendees of the event will be trained in the follow marketing areas, specifically tailored to the fresh produce industry:

  • Social media
  • Website design
  • Search engine optimization
  • Online advertising
  • Email marketing

All course materials are produce-industry specific, and geared towards reaching consumers, increasing brand awareness, and boosting sales. The weekly one-hour interactive webinars will be hosted every Tuesday, running from August 1 through August 29. For those who cannot attend the scheduled dates, classes are recorded for later viewing.

Ashleigh Lombardi, Sales, Braga Fresh Family Farms

“The class was awesome and very helpful–I wish I could sign up for it over and over!” stated Ashleigh Lombardi of Braga Fresh Family Farms, and a Fresh Marketing Academy graduate.

Priming the event for success with a wide wealth of experience, John’s own extensive digital marketing background includes the strategic development and execution of high-performing social media, traditional and digital marketing campaigns, new brand development and launches, and website design and development.

Only one registration is required per company in order for all employees to participate in the program. Registration includes all resources and materials.

Itching to sign up? Register for the Fresh Marketing Academy here.

Idea Garden Marketing