Industry Vet Craig Carlson Named President of ONE BANANA North America

Wed. January 21st, 2015 - by Andrew McDaniel

MIAMI, FL – ONE BANANA is increasing its North American operations.

The company has appointed produce industry veteran Craig Carlson to the role of President, ONE BANANA North America beginning immediately.

“The food world has changed. People are rightly demanding more from produce companies.  I am proud to join a company so committed to producing the highest quality, most socially and ecologically responsible banana.   I look forward to continuing the incredible progress we have made to date,” says Carlson.

According to a press release, this North American expansion and new company structure is in line with ONE BANANA’s commitment to directly connecting with customers while maintaining consistent consumer accessibility. 

“Our brand ethos is based on transparency and clear vertical integration. As such, it is crucial that we are as close to our customers as possible and have a strong and effective North American based team in place to service them. We are thrilled to have Craig on board to spearhead these efforts,” says Fernando Bolaños Valle, CEO of ONE BANANA’s parent company, AgroAmerica.

Prior to taking on this role with ONE BANANA, Carlson was a consultant on the development of the ONE BANANA brand. In his 35 years in the retail and food service spaces, he served as Senior VP or Produce for US Foods and Senior Produce Director for Wal-Mart, among others.

Carlson will oversee ONE BANANA’s North American headquarters in Miami, Florida and will report directly to Fernando Bolaños Valle.