SAN FRANCISCO, CA & ISELIN, NJ - Instacart, the leading grocery technology company in North America, announced an expanded partnership with Allegiance Retail Services, a leading retailer owned co-op, which supports more than 125 independently owned supermarkets across the Northeast. The expansion includes the introduction of Instacart's Caper Carts at select Foodtown stores, alongside new omnichannel capabilities designed to unify Allegiance's digital, loyalty, and in-store experiences.
Storefront Pro - Instacart's enterprise commerce platform - is now powering modern e-commerce capabilities across all Allegiance retailers, and bringing Carrot Ads retail media tools to these businesses. In stores, Instacart's AI-powered Caper Carts are already live at Foodtown of Mt. Vernon (NY), Red Bank (NJ), and East Stroudsburg (PA), with additional deployments planned for 2026. Allegiance is also expanding its use of FoodStorm - Instacart's order management system for catering and prepared foods - with more store launches set for early this year. Carrot Tags, Instacart's electronic shelf label software, will follow in upcoming phases.
"Independent grocers play a vital role in their communities, and we're proud to work alongside Allegiance to equip their members with the tools they need to succeed and grow," said Merrick Rosner, Head of Revenue and Solution Sales Independent Grocery at Instacart, in the recent release. "Across the U.S., independent retailers using Instacart's technology are achieving meaningful results - from substantial e-commerce growth to significant increases in profitability through retail media revenue. By expanding their partnership with Instacart, Allegiance is giving its members even more ways to grow by meeting customers wherever and however they shop."
As part of the expansion, Instacart is partnering with AppCard, Allegiance's loyalty provider, to deliver a robust unified loyalty rewards, digital promotions, and coupons across online and in-store shopping. Through integrations with Instacart's Storefront Pro and Caper Carts, customers will now receive the same personalized deals and savings whether they're ordering online or shopping in person.
By bringing these technologies together across its banners, Allegiance is equipping its independent retailers with modern, enterprise-grade tools that help them compete more effectively, streamline operations, and offer customers a more personalized shopping experience across every channel.
Partner quotes supporting the expanded omnichannel partnership:
"Our expanded partnership with Instacart reflects Allegiance's commitment to innovation that enhances both the shopper and retailer experience," said Donna Zambo, EVP, CMO, Allegiance Retail Services. "By aligning e-commerce, loyalty, and in-store innovation, we're helping independent grocers meet evolving customer expectations while strengthening their competitive position."
"Adopting Instacart's suite of online technology solutions is an important milestone for our stores as we look to deliver a seamless omnichannel experience for our customers," said Noah Katz, President, PSK Supermarkets. "We're excited to strengthen our online presence with Instacart's white-label e-commerce solution, so our customers receive the same exceptional service whether they shop online or in-store."
"We're thrilled to partner with Instacart to bring a new standard of loyalty and savings to independent grocers," said Eran Harel, SVP Corporate Development and Strategic Partnerships at AppCard. "By combining AppCard's personalized rewards and digital coupon capabilities with Instacart's Storefront Pro platforms and Caper Carts, we're helping retailers connect with their customers in more meaningful ways - bridging in-store and online experiences like never before."
