SALINAS, CA – As consumers continue to increase their purchases of Brussels sprouts, Ippolito International is also continuing to put an emphasized focus on not only the distinct, crave-inducing taste of the veggie, but its versatility and ease in use and preparation.
As Dan Canales, VP Sales, Marketing and Processing, recently told me, the company’s latest Brussels sprouts endeavor is a series of videos providing consumers quick and easy ideas on the diversity of Brussels sprouts, for all of its offerings.
“We are excited to now offer value-added Brussels sprouts in a variety of new pack sizes and styles for both retail and foodservice markets. For our first video recipe, we decided to focus on bulk, whole Brussels sprouts, and plan on creating more recipe and video ideas in the future for our halved and shredded Brussels sprouts,” Dan says.
The video boasts a contemporary feel for a classic veggie choice, and details to consumers in under two minutes how to quickly prepare Brussels sprouts in five different and delicious ways. Take a look for yourself in the video below.
Retailers can increase rings at the register with Brussels sprouts by highlighting the below preparation ideas for a health-minded consumer looking for an effortless treat:
- Microwaved
- Sautéed
- Grilled
- Steamed
- Oven Roasted
Foodservice operators can also increase their profit margins and offer time-saving opportunites with the value-added Brussels sprout packages now being offered by the company.
Ippolito International’s website is brimming with even further veggie ideas for fast, easy, and tasty recipes starring the many uses of Brussels sprouts.
“As North America’s largest fresh Brussels sprouts grower and shipper, we are always excited about giving customers ideas on how easily Brussels sprouts can be to prepare,” Dan finishes. “And how quickly a tasty dish can come from them!”
As Ippolito International continues to push Brussels sprouts to the consumer forefront with innovative videos and promotions, AndNowUKnow will have the latest.
