Jamie Clover Adams of Michigan Asparagus Advisory Board Emphasizes Benefits of Michigan Asparagus Season

OKEMOS, MI - The limited nature of Michigan asparagus makes it worth its weight in gold. Speaking with Jamie Clover Adams, Executive Director of the Michigan Asparagus Advisory Board, I learned that the limited availability of this super veggie drives excitement each year.

“Michigan asparagus is truly one of the signature flavors of spring. Beyond its freshness and tenderness, it’s also incredibly versatile and nutrient-dense—packed with fiber, folate, and antioxidants while remaining low in calories,” Jamie began. “It is especially unique because of the region’s well-drained sandy loam soils, combined with the moderating effect of Lake Michigan. Together, they create ideal spring grower conditions that produce the sweet flavor and crisp texture consumers look forward to each year.”

Depending on weather conditions, Michigan asparagus season typically runs from Mother's Day through late June, with peak availability often occurring in May and early June. B

Because the season is relatively short, Jaime stressed that retailers should treat it as a "limited time only” item and promote the short availability.

Another key element to promote is the freshness of Michigan asparagus, something made possible by the dedicated farm workers who harvest each stalk entirely by hand.

“Harvesting can often occur twice daily during peak season,” Jamie added, “which speaks to the dedication and expertise of Michigan growers. When consumers choose Michigan asparagus, they’re not only getting exceptional quality but also supporting multigenerational family farms, farm workers, local economies, and American agriculture at a time when many shoppers are intentionally seeking out U.S.-grown products over imports. As the nation nears its 250^th anniversary, it’s a meaningful opportunity to celebrate the farmers and agricultural communities that have long been part of America’s story. The season is short, which makes it all the more special—it’s one of those truly anticipated signs that spring has arrived in Michigan.”

Jamie noted that supporting local growers also allows retailers to tell a stronger regional story, one that resonates with shoppers who want to support their local agricultural communities.

“There’s renewed appreciation for American agriculture and the growers who help feed communities across the country,” she explained. “Additionally, sourcing locally can help reduce transportation time and costs while minimizing environmental impact. For retailers, these partnerships often create opportunities for seasonal promotions, in-store storytelling, and stronger consumer engagement during peak season.”

Partnering with local growers offers several advantages for retailers, especially in today’s marketplace.

“Consumers are increasingly prioritizing freshness, transparency, and sustainability. Locally grown asparagus can move from field to shelf in days, which means a fresher, more tender product with longer shelf-life and less shrink at retail,” Jamie said.

For retailers looking to lean into the excitement of the season, Jamie emphasized that strong merchandising, including clear ‘Michigan Grown’ signage, secondary displays, and cross-promotions with complementary spring items, can help maximize visibility and sales.

Keep reading ANUK for the latest in fresh produce news.