Jan DeLyser on this Year’s 327 Million Pound California Avocado Season
- by Jordan Okumura
IRVINE, CA – The California avocado season has kicked off with a strong start. With good demand and harvesting having started in January, the California Avocado Commission (CAC) confirms that crops are continuing to climb to promotable volumes with projections into mid or late March.
AndNowUKnow spoke with Jan DeLyser, Vice President of Marketing for the California Avocado Commission, about the season and all things California avocado.
“Some avocado trees in California have been stumped over the past two years to conserve on water as a result of the drought,” Jan said in response to some of the challenges posed by the California weather.
She added, “This has been accounted for in CAC's crop volume forecast of 327 million pounds, which is an increase of about 10% over last year.”
The Commission confirmed that avocados have excellent quality and continue to note the label initiative to clarify the origin of all California fruit. As we previously reported, the CAC provided information showing that consumers confirmed they would switch labels for produce grown locally at a Fresh Produce and Floral Council membership luncheon.
The initiative supports this trend of purchasing produce locally grown, providing a call to action for shoppers to insist on the availability of California-grown avocados when in season.