J&D Produce's James Bassetti Discusses HoneySweet® Onion Programs at Viva Fresh 2019
- by Melissa De Leon
SAN ANTONIO, TX - Though the Viva Fresh expo floor bustled with a plethora of excited produce mavens, J&D Produce was particularly jazzed to show off its star variety of onion—the HoneySweet® Onion. I got to speak with James Bassetti, Vice President of Operations, who spoke about the numerous uses and exceptional flavor of this special variety of onion.
“What’s great about our onion and the variety that we use is that it’s versatile,” said James. “We can grill it, sauté, and even have it raw in a burger or salad. And everyone can enjoy it because it’s got that low pyruvic acid, which is what is the bite of that onion. So it’s very, very mild.”
J&D Produce grows its HoneySweet Onions 12 months out of the year, ensuring a steady supply of sweet onions for retailers and consumers. Described by James as “chasing the sun,” the grower is committed to consistently providing consumers with delightfully mild onions all year long. The onions are grown in different regions throughout the world—in Texas, New Mexico, Georgia, Peru, and Mexico—to ensure that supply meets demand.
The company has not stopped at growing, but has launched a comprehensive marketing strategy to spread the word about the favorable qualities of the HoneySweet Onion.
“What we did here specifically is tried to promote a marketing campaign that has a registered dietician and recipes that can be utilized for adults and children,” James commented.
Above all else, it's taste that matters, and J&D Produce proves that a focus on flavor leads to success.
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