Jim Grabowski, Well-Pict Director of Marketing, joins AndNowUKnow to discuss the company’s Summer strawberries and Display Wars promotion. Grabowski notes that proprietary raspberries are on the way as the category is in preproduction now.
Well-Pict’s Summer strawberries have excellent quality, sizing, color and aroma, and there are plenty of berries for retail. To promote them, Well-Pict is currently running an advertising promotion across the country called Display Wars. All retailers have to do is build a Well-Pict strawberry display and send in a photo of it to be entered for a chance to win an iPad mini. The promotion hopes to remind retailers that strawberries are a valuable part of the Summer season.
For more on Well-Pict's Display Wars contest, click here.
