FIREBAUGH, CA - With plans to further its reach in product offerings, California-based Del Bosque Farms has enlisted Veg-Fresh Farms to market its organic melon program. President Joe Del Bosque took the time to tell me more about the past and future of the company, and how Veg-Fresh can help in that future.
“With Veg-Fresh I think we’re going to be able to expand our program and get into other products that we haven’t been able to do up until now,” Joe shares with me.
Growing up watching his father grow cantaloupes, Joe started his own farm back in 1985, and began growing organic melons in 2004.
Currently the company’s organic melon program offers:
- Cantaloupes
- Mix melons
- Mini watermelons
Marketed this year by Veg-Fresh, Joe tells me he is very excited about the company’s organic program.
“They have a lot of reach in the market, a lot of connections, and are also very progressive in looking into all the markets that are available out there for organic melons,” Joe says of Veg-Fresh’s capabilities.
Currently Del Bosque Farms grows in the Fresno and Merced counties of California, with the season running from approximately the end of June through the end of September.
To see my full interview with Joe, watch the short video above.
