Jon Esformes Talks Sunripe Certified Brands Proprietary Varieties
ORLANDO, FL – Looking to further enamor consumers with the fresh fruits and vegetables ripe from Florida soil, Sunripe Certified Brands is finding springtime success in strategic investments.
CEO of Sunripe Certified Brands, Jon Esformes, recently met me on the show floor of SEPC’s Southern Exposure to talk proprietary tomatoes and growing a program.
“Our brand, the Bella Roma, was started back in the 80s. We used an old Italian variety,” Jon says of the exclusive offering.
The variety, Jon tells me, was cultivated by the company to differentiate from current selections on the domestic market. A partnership with the company’s seed developer led to the proprietary offering, which the company has done a $2 million revamp to its packing facility in order to support.
This high-quality tomato isn’t all Sunripe is focusing on as consumers prepare for spring possibilities. The company is also launching into its second year with fresh Florida-grown strawberries. Jon tells me that so far, the program has received great retail support for both its organic and conventional berries.
“It’s March, it’s Florida, spring is here. Come buy your produce from Florida!” John says.
What else is the Bella Roma known for, and where is Sunripe Certified Brands heading from here? Watch our exclusive video above to find out.