BAKERSFIELD, CA - Back in August, Bolthouse Fresh Foods™ unveiled a category-disrupting play with the introduction of its newly designed look and fresh corporate logo. Since then, the supplier has continued to gain momentum through the launch of three new fresh carrot products and a highly coveted Best Sustainable Packaging Award. To dig into the strategy behind the creative rebrand, we touched base with Karen White, Vice President of Marketing, for an exclusive update.
“We're excited to introduce Bolthouse Fresh, and with Bolthouse Fresh, you can see the new logo that we are introducing,” Karen says while showcasing the brand’s new look. “We really did a lot of consumer segmentation work. We did a lot of research with data to make sure we were driving the right path, and our path was to be disruptive in the produce category.”
With carrots already serving as a multiple-purpose item that shoppers can enjoy throughout their day, the launch of Bolthouse Fresh Foods’ new look aims to optimize a staple category by standing out on the shelf.
“From the branding to the color collection to the naming, we're really excited about what we're bringing to the produce industry and to the produce aisle, and we believe it will drive category growth,” Karen added.
Eager to learn more about this exciting brand refresh? Be sure to watch our exclusive video above!
As always, keep clicking on AndNowUKnow for the latest in fresh.
