MONTEREY, CA - When you're crafting a new product, you've got to keep this in mind: Is it convenient to use? The answer is a resounding yes for the latest debut from Fresh Solutions Network® and its Side Delights® brand.
"We’re showcasing a brand-new innovative line called Amazables!®, and it is a Russet potato," begins Kathleen Triou, President and Chief Executive Officer. "It is packaged in a proprietary film that actually shrinks around the potato in the microwave. The film has a metal substrate to it, so it crisps up the skin of the potato just like an oven-baked potato."
Kathleen also notes the difference that a good partnership can make when debuting a new item at retail.
"We’ve partnered with the good folks at Lighthouse Sauces and Dressings and we created two custom sauces for this Amazables! One is a Buffalo Ranch. The other one is a Loaded Baked Potato with lots of bacon," she says.
Both of the sauces are shelf-stable, gluten-free, and delicious to boot.
The portion-controlled, recyclable packaging is going to make Amazables! a must-have in the produce department—and wherever you can cross-merchandise it.
"We’re super excited to launch this into the industry, and we know that this is going to be a great line to really help propel fresh potatoes at retail," Kathleen concludes.
See our exclusive video above for more details!
