Kelly Prior Appointed as President and CEO of Litehouse

Wed. November 6th, 2019
- by Melissa De Leon Chavez     

SANDPOINT, ID - Litehouse announced a change-up in its leadership structure as its Board of Directors promoted Kelly Prior to President and CEO, an expansion of his previous role as company President. This new move is effective immediately.

Kelly Prior, President and CEO, Litehouse“The success of Litehouse is in large part due to the hard work and perseverance of our employee owners,” Prior, who joined the company in 2002, said in a press release. “It’s crucial we have a forward-thinking strategy to ensure we continue to build a sustainable business that provides our employee owners with opportunities for years to come. I am honored to work with my fellow employee owners to ensure that we maintain our position as the No. 1 RSD brand while also expanding our footprint into other categories of the store.”

Prior became CFO within just a few years of joining the team. In 2010, he was appointed Executive Vice President of the company and then took on the role of Interim President in 2018. Prior was officially named President in February of this year.

Litehouse's Board of Directors has promoted Kelly Prior to President and CEO, an expansion of his previous role as company President

Now, in his newly expanded role, Prior will be responsible for setting the company’s strategic direction and vision.

“The past year has been a dynamic and exciting time for Litehouse,” said Curt Hecker, Litehouse Board Member. “Along with becoming the No. 1 RSD brand in the United States, we also acquired two new brands, Sky Valley and Organicville. This acquisition took us from a manufacturer in the produce and deli departments to a manufacturer across multiple categories throughout the grocery store. With this expanded scope, it’s imperative we put an individual in the CEO role who has vision and a reputation of moving the business forward. Kelly’s track record of strategic thinking, strong business acumen and outstanding relationship skills made him the right choice for the role.”

As the company’s President, Prior noted that he has made it a priority to focus his time and energy on developing a long-term business strategy for Litehouse over the past year. As he and the team enter this new chapter of that goal, AndNowUKnow congratulates both on the next step in that story.

Litehouse, Inc.