RICHMOND, VA - Two words: Self-serve. Whether at restaurants, yogurt shops, or grocery stores, there’s something about those two simple words that add some extra fun to eating and shopping. While many retailers now offer meal kits, Kroger is differentiating its offering by expanding its quick meals selection into new self-serve Easy For You meal kits.
Kroger is putting the ladle into its consumers’ hands—literally—and allowing shoppers to select from a variety of in-store, ready-made frozen entrees and side dishes—such as parmarella mac and cheese, prime rib strips with mushrooms and gravy, and chicken and sausage gumbo—to package in a disposable meal kit container and enjoy later.
According to the Richmond Times-Dispatch, the kits are sold by weight at $7.99 per pound and need only be cooked for 10-12 minutes.
The new Easy For You meal kits are currently available in the Richmond market, with plans to expand to more locations soon.
Will more retailers bolster their meal kits offering with in-store, self-serve options? AndNowUKnow will continue to report on the freshest news relating to produce.
