L.G. Herndon Jr. Farms Introduces SuperFit Greens
- by Jessica Donnel
LYONS, GA - In an effort to take the healthy eating trend from fad to longstanding lifestyle, L.G. Herndon, Jr. Farms, Inc. is releasing a new line of packaged greens, SuperFit Greens. In an innovative twist for the company, SuperFit Greens offer the healthy traditional greens you’ve always loved, but now in a convenient new package.
Herndon Farms has been a leading force behind produce categories that include Vidalia onions, sweet corn, sweet potatoes, and bunch leafy greens for more than 30 years now. But as Owner Bo Herndon has seen the leafy greens category change in recent years, he foresaw a line of packaged greens that would engage consumers in a whole new way.
“Since we started the farm in the late 70s, we’ve always grown southern, cooking greens,” Bo explained. “With the rise of items like kale and with consumers looking for more convenience with their greens, we knew it was time to create the right brand for today’s consumers.”
The SuperFit Greens name was picked to inspire consumers to make healthy lifestyle choices when deciding on their food, according to a press release.
“Eat your greens’ isn’t a passing fad,” shared John Williams, Sales and Marketing Director for Herndon Farms. “Consumers are more health conscious and we want to support that with our products, to support Americans who are returning to a more nutrient-rich diet.”
This new greens line comes following the recent construction of a new state-of-the-art, 44,000-square-foot processing plant on the company’s farm in southeast Georgia. Designed to accommodate SuperFit Greens packaging, John said that freshness and shelf-life were deciding factors when choosing to build a facility for packing on-site. He said, “The entire process from harvest to packaging will occur at the farm. We’re very confident the quality of our product will stand out because of this.”
The new facility will keep in the tradition of keeping all of Herndon’s items Primus GFS certified, the company said. “Food safety is an extremely important part of what we do every day and our plans for our company’s future,” Bo continued. “We have a food safety team in place to help handle all the requirements an operation like ours requires.”
With innovative packaging, the SuperFit Greens website, social media channels, and direct marketing efforts, in tow, John said he is confident the new line will appeal to consumers. “We are focused on inspiring consumers through engagement, education, and with the high-quality of greens they will see offered under the SuperFit Greens brand,” he said.
Look out for the new SuperFit Green line beginning to ship from Lyons, Georgia this October, with the company’s website, SuperFitGreens.com, going live at the end of September.