LGS Specialty Sales Launches Fall Promotion: Dish to Discovery
- by Chandler James
NEW ROCHELLE, NY - The fall season is basically an invitation for industry leaders to get crafty while promoting their company. From pumpkin spice to cranberry cocktails, nothing puts a twinkle in the consumer’s eye like an autumnal delight. One of the industry’s leading importers of citrus, avocados, and grapes, LGS Specialty Sales, is launching its Dish to Discovery fall promotion, which showcases unique growing regions around the globe. The promotion began Monday and will carry through November 6. LGS’s consumer brand, Darling Citrus®, will attract fans each week with opportunities to receive a world-exploration themed prize.
“We are so proud of the long-standing relationships we’ve built with our growers in Argentina, Chile, Mexico, Morocco, Peru, and Spain,” said Luke Sears, President and Founder. “Dish to Discovery is a great way for us to educate our customers and consumers about where their citrus is grown. We are excited to share more about the regions and cultures we work so closely with.”
Through the Darling Citrus brand, LGS partners with select growers around the world to provide customers with a year-round supply of the best clementines, lemons, and seasonal navels. According to a press release, the Dish to Discovery promotion seeks to educate and inspire shoppers about LGS’ various growing regions and expertise in globally sourcing citrus. Over the next six weeks, Darling Citrus email subscribers will be introduced to growing regions along with weekly dishes that highlight the fresh produce grown there. Each week, a winner will be selected to receive a 12-month travel and exploration-themed subscription box with different recipes, spices, and food from various cultures.
Throughout the promotion, clementines will be sourced from Chile for the remainder of the Southern Hemisphere season and will transition to Spain and Morocco for the start of the Northern Hemisphere season, and Mexico will support Chile in the supply of Darling Lemons.
For more on this promotion and to subscribe to Darling Citrus, click here. Don’t miss out on this awesome opportunity to expand your palate and continue sharing unique products with the industry. And, as always, keep up with us at ANUK to read up on the hottest topics in produce.