Limoneira Shares New "Catch the Citrus Wave" Summer Campaign; John Carter Comments
SANTA PAULA, CA - The citrus sector is trending upward! As revealed in a recent newsletter release from Limoneira, the supplier has seen a solid rebound in the foodservice sector from the COVID-19 impact, and that trend is set to continue as the demand for high-quality citrus increases. To help guide this ongoing upward trajectory, Limoneira is rolling out its exciting new summer campaign, Catch the Citrus Wave.
“Always looking to capture the impulse sale at retail, we are introducing our new Catch the Citrus Wave packaging for lemons, Navels, and Mandarins,” says John Carter, Vice President of Sales. “Michal Gurrola, Marketing Coordinator; Susan Jones-Ng, Director of International Business Development; and Michael Gonzales, Marketing Manager, all worked together to create the wave for our new summer packaging!”
Each of the newly designed bags of lemons, oranges, and Mandarins will highlight the variety inside with their corresponding lovable citrus characters, the release noted. The bags will also feature a QR code that redirects shoppers to the Catch the Citrus Wave landing page, where they can find recipes, games, coloring activities, and sustainable farming initiatives.
As a result of this sales-driving campaign, Limoneira is expecting a boost in business, from both the promotion and from the foodservice sector, as demonstrated by the recent trends.
AndNowUKnow will keep our eyes on the citrus and foodservice sectors to watch these positive trends play out. Don’t forget to leave a tab open for our next update.