Lipman Family Farms Emphasizes Fresh-Cut Convenience and Innovation at Southern Exposure; Cheryl Hoefs Shares


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Tue. February 24th, 2026 - by ANUK Staff

IMMOKALEE, FL - Lipman Family Farms will be in booth 638 at Southern Exposure, the annual Southeast Produce Council (SEPC) conference and trade show, February 26-March 1 at Orlando World Center. Lipman is excited to showcase its vertical integration in its home state. With the winter crop currently coming out of their Florida farms, plus a growing fresh-cut lineup that scales nationwide, the company is sharing what is possible when innovation is a family tradition that spans more than 75 years.

Visitors will discover a variety of Lipman solutions that are designed for the challenges of produce buyers, merchandisers and foodservice operators. A highlight is Lipman’s ready-to-use fresh-cut line that offers year-round, freshly prepped produce, including sliced or diced staples like tomatoes, onions and peppers, along with value-add fajita mix and pico de gallo. Every item is freshly picked, freshly cut, and then packaged for maximum shelf life and food safety.

Cheryl Hoefs, SVP of Sales & Marketing, Lipman Family Farms
Cheryl Hoefs, SVP of Sales & Marketing, Lipman Family Farms

“We're excited about the possibilities that our fresh-cut products bring to our customers,” said Cheryl Hoefs, SVP of Sales & Marketing at Lipman Family Farms. “From our coast-to-coast consistency to packaging innovation, our fresh-cut line is a real showcase for the advanced capabilities we bring to the table.”

Lipman fresh-cut produce reduces knife and slicer use, ensures consistency and limits handling during prep, which lowers cross-contamination risk. Lipman does the work in state-of-the-art, temperature-controlled facilities with continuous monitoring and extensive sanitation and quality measures to ensure uniform product across locations and 100% usable yield per pound.

With the winter crop currently coming out of their Florida farms, plus a growing fresh-cut lineup that scales nationwide, the company is sharing what is possible when innovation is a family tradition that spans more than 75 years
With the winter crop currently coming out of their Florida farms, plus a growing fresh-cut lineup that scales nationwide, the company is sharing what is possible when innovation is a family tradition that spans more than 75 years

Lipman staff are onsite to share how Lipman’s national reach and end-to-end operations deliver just-in-time produce with appetizing reliability. Lipman R&D, breeding programs, custom packs and tailored products, along with logistics and distribution, provide a unique advantage that enhances a buyer’s own reputation for quality.

“We’re growers at heart,” said Hoefs, “but our business extends far beyond farming. With our vertically integrated business, nobody is better equipped to deliver in-season freshness at any time of the year. We’re excited for Southern Exposure to experience over 75 years of Lipman innovation.”

Learn how Lipman can drive sales and simplify operations for your business. Make booth 638 a must-see at SEPC Southern Exposure. For more information, visit lipmanfamilyfarms.com.


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