SANDPOINT, ID - When a company like Litehouse experiences phenomenal growth, phenomenal people are needed to lead the way. The refrigerated salad dressing company has announced two new leaders to help shape the company—Brad Horn will now be the new Vice President of Retail Sales, Produce and Deli, and Chris Blanford has been promoted to the position of Senior Director of Marketing. Horn and Blanford’s extensive experience in consumer packaged goods and retail will help further drive Litehouse’s strategic sales and marketing initiatives.
“As Litehouse continues to grow, it’s important for us to continue establishing team leaders who will not only drive our key business strategies but also represent our core company values and help lead our employee-owners,” said Kelly Prior, President and CEO. “Brad and Chris have impressive experience and a history of driving strong results across key business areas, which will be valuable as we lay the groundwork for future initiatives.”
According to a press release, Horn has over 25 years of sales and marketing experience, including stints with J.M. Smucker Company and Kraft Foods, where he held key leadership positions and grew business sales. In his new role as Vice President of Retail Sales, Produce and Deli, Horn will lead and oversee the Litehouse produce and deli sales team, which includes all Retail Sales Directors, National Account Managers, Regional Business Managers, and Sales Managers. He holds a bachelor of science in hotel, restaurant, and institutional management from Morehead State University and completed the food executive program at Cornell University.
In Blanford’s new role, he will continue to build Litehouse’s marketing strategy to support initiatives across all business channels, with a focus on driving innovation and brand awareness across Litehouse’s portfolio of brands. Blanford joined Litehouse in 2017 as Director, Consumer Marketing and Communications, and prior to joining Litehouse, held leadership roles in marketing and advertising on both the agency side and the brand side. Blanford earned a bachelor of science in marketing from the University of Idaho.
Congratulations to both Brad Horn and Chris Blanford on their new positions!
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