Litehouse Foods' Stacey Miller Discusses Expanding Consumer Campaign
- by Melissa De Leon
SANDPOINT, ID - Fresh produce and dressing go hand in hand. And dressing purveyor, Litehouse Foods, is a major advocate for fresh, launching last years' successful See The Lite campaign to drive traffic from shelf stable dressing over to the produce department.
This year, the company announced it will be expanding the campaign into nine new markets and Toronto. I connected with Stacey Miller, Director of Business Development, to get the details.
"We're doing an integrated marketing campaign," Stacey reveals. "There's a TV element, digital and social element, and there is radio. So really we're trying to reach consumers through all different ways, to let them know that we have really great, fresh tasting dressing that they can find in the produce section of their grocery store."
What other marketing innovations does the company have up its sleeve? Check out my interview with Stacey, above, to find out.